The Simple Strategy for Creating REAL Business Connection

| Mary Shores

Have you ever had someone promise to change your life?

Maybe this was in business, with some supposedly revolutionary new product, guaranteed to change everything. Or maybe this was in life, at some personal development conference where they told you the next 8 hours would make you leave as a completely different person.

Be real with me: Has that promise ever actually been held up? Probably not, right? Because if we’re being honest, a lifechanging product just doesn’t exist.

But what if there was something that immediately brought a result? That you could use and immediately see a difference, even if it’s small? That is what the Communication Code method could bring you. You might have heard about my strategy before, but let’s look at it in a real life example.

I recently met a podcast host named Estie, and before she even met me, she researched the strategy I created. She used those methods in one email and earned $3,000 dollars. No, seriously. This is what happened:

Estie had a nightmare client who she knew she couldn’t work with anymore. She started to write up an email to fire them, then realized she should try using the Communication Code. She was able to come up with a solution by referring the client to someone who’d be a better fit. This meant she kept the relationship with the client and nabbed a solid referral bonus in the process.

It’s as easy as thinking about how you can solve a problem, rather than just stating the problem. It’s about focusing on the connections between people, instead of transactions for business.

Here are the main points of the Communication Code that you need to know:

1. Don't use negative words

Estie could have said, “We don’t work as partners, you’re fired.” Can you imagine receiving that kind of message? (Yikes.) Even if working together wasn’t working, there’s still a solution out there that Estie could redirect to.

2. Plant Seeds of Happiness

Instead, Estie said, “I know someone who would be the perfect fit and could knock this project out of the park.” You see the difference? Even without knowing the vendor, the client could feel confident that the project was still going to be taken care of.

3. Use an Action Statement

Estie didn’t just stop there and leave the client hanging. She sent an intro to get the client set up with the new vendor. Even though she still fired the client, she thought outside of the box and took an extra step to help the client along to the next part of the process.

So, honestly, are these methods going to change your life forever? Probably not. Is Estie officially using this for every single email to earn millions? No way. But even in this one instance, a small shift from I can’t do this, to How can I make this work, earned her thousands. I highly recommend you try it for yourself by following those three steps.

I have courses dedicated to my communication strategies. Visit for more details. 

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