Lock In Loyal Customers With This Secret

| Mary Shores

“Harley-Davidson doesn’t have customers. Harley-Davidson has disciples.” Ken Schmidt, the former Director of Communications for Harley-Davidson (credited with helping one the biggest brand turnarounds) …

My Top Tip To Save Any Sale

| Mary Shores

When was your last nightmare phone call with customer service? You started out the call to address an incorrect charge on your cable bill …